Our mission and editorial standards

The Beetroot Guide exists to explain the research on beetroot, dietary nitrates and natural energy in plain language, without hype.

Our mission

We help curious readers, athletes and home cooks understand what the evidence says, what it doesn't say yet, and how to make sensible choices.

Editorial standards

• Every health claim is linked to a published, ideally peer-reviewed, source.
• We describe study size and limits, and avoid overstating small results.
• Articles are reviewed and updated when new research appears; the "Updated" date reflects this.
• We never accept payment to change an article's conclusions.

Commercial relationships

We are not owned by, and do not take payment from, any supplement maker. We don't rank or feature products in exchange for money. If we ever add a sponsored or affiliate link, it will be labelled on the page and kept separate from our analysis. See our methodology for details.